ABOUT US
Built for chaotic decicions
Since 2017, CHAOS has replaced gut feeling with precise location intelligence. Across the Nordics, companies use our platform to turn complex location data into confident, high-impact decisions.
OUR STORY
Reinventing the way we work with location intelligence
A new era begins
Founded in Helsinki, Finland in 2017, CHAOS has been on a mission to fight the complexity of location insights holding businesses back to make great location decisions.
By helping dozens of Nordic companies uncover better location opportunities across real estate, property development, and retail, CHAOS has transformed complex location challenges into powerful business advantages.
Traditionally, location decisions have relied heavily on gut feeling. The data was always there, but it was scattered and hard to make the most out of. Clear, structured, and actionable location insights simply weren’t accessible. This always bothered us. CHAOS’ vision has always been to deliver precise, no-nonsense location data, eliminating guesswork and enabling confident, data-driven decisions, all in one platform.
Our customers are turning what used to be just location insights, into real business outcomes.
Making location decisions is chaotic. We help you move through it.
Get started with CHAOS for free today and make the most out of your location decision-making. Our team makes sure you'll get going with the platform, and help you find the exact potential you need for your work.
Natalia Rincón-Eriksson Co-founder & CEO
Bold. Visionary. Purpose-driven.
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Natalia is an architect, computer scientist, and entrepreneur driven by the belief that technology and design can—and must—reshape the way we live in cities. As Founder and CEO of CHAOS, she leads a mission to transform urban decision-making through data, empathy, and innovation—building cities that are not only smart, but human-centered, equitable, and sustainable.
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Her journey has taken her across continents, from international architecture studios to serving on a municipal council in Finland, giving her a global perspective on how societies are built, governed, and evolved. Along the way, she has learned that leadership is not just about strategy—it's about vision, conviction, and the ability to inspire action.
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Valedictorian by training, speaker by passion, and systems thinker at heart, she brings together the analytical rigor of computer science with the creativity of architecture. Her work is deeply influenced by the mission-oriented approach of thinkers like Mariana Mazzucato, believing that bold goals, guided by shared purpose, can drive innovation that benefits all.
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As CHAOS grows internationally, her focus is on scaling impact—empowering governments, organizations, and citizens to make better, data-informed decisions for the future we all share. She is here to build bridges between technology, policy, and people—because the future of cities is not just about progress, but about purpose.
OUR STORY
Reinventing the location
intelligence industry
Founded in Helsinki, Finland in 2017, CHAOS has been on a mission to fight the complexity of location insights holding businesses back to make great location decisions.
By helping dozens of Nordic companies uncover better location opportunities across real estate, property development, and retail, CHAOS has transformed complex location challenges into powerful business advantages.
Traditionally, location decisions have relied heavily on gut feeling. Clear, structured, and actionable location insights simply weren’t accessible. This always bothered us.CHAOS’ vision has always been to deliver precise, no-nonsense location intelligence, eliminating guesswork and enabling confident, data-driven decisions, all in one platform.
Thanks to this, our customers are turning what used to be just location insights, into real business outcomes.
Making location decisions is chaotic. We help you move through it.
Get started with CHAOS for free today and make the most out of your location decision-making. Our team makes sure you'll get going with the platform, and help you find the exact potential you need for your work.
A new era begins
MEETING THE CO-FOUNDERS
Valeri Tsatsishvili
Co-founder & CPO
Valeri is passionate about extracting and productizing insights from data.
He loves the process of shaping the product based on market needs, exploration and optimization of product-market fit—constantly balancing company vision and customer requests and making sure they align.
As his role requires, he can communicate and work very comfortably with the development team as well as with business stakeholders.
